Singapore Pools, better known by its trademark games Toto and 4D, was established on 23 May 1968 as a legal lottery operator to counter illegal betting syndicates and return any surplus revenues to the community. Alongside its gambling operations, Singapore Pools is also an innovative IT business which has created groundbreaking solutions such as PoolzConnect for gaming operations.
Gambling is an integral part of society; however, it must be conducted responsibly and should never be exploited by criminal syndicates and triads. Gambling brings criminality into our communities. Singapore Pools was set up on 23 May 1968 with a pragmatic approach by providing people with safe betting venues and striving to become a world-class responsible gaming operator.
Since 1968, Toto has evolved to offer an array of products and services in sports, lottery, horse racing, mobile apps, betting on football and motorsports events as well as esports/MMA betting – you can place bets online, by phone, or at physical outlets. Their flagship product – Toto – has been offering six-out-of-49 lottery game since 1968 that you can bet online, by phone, or at physical outlets. You can bet online via Toto4D released in 1986 as well as Singapore Sweep which draws once a month! In recent years other popular games such as Toto4D have also come onto Toto4D’s radar as well as football betting as well as events including eSports, MMA etc.
The company is also a social enterprise that invests in its community. Through a diversified portfolio of charitable projects and contributions in healthcare, education, community development, sports and arts – initiatives are undertaken that aim to support Singaporeans while simultaneously preserving and celebrating Singaporean culture and heritage.
One of its greatest achievements in this area has been through their partnership with iShine Cloud, an innovative digital platform which helps charities run efficiently during COVID-19 crisis by helping digitize operations and processes and access funds and donations from their audience through its online channels.
Digital for Life is another initiative from COVID-19 that aims to assist seniors in learning digital literacy skills. Through engaging and entertaining activities incorporating tech into playback experiences for seniors, this project strives to give seniors a positive experience of technology while being accessible in outdoor activities such as COVID-19 restrictions.
Staff from this company have also participated in many community activities in the past, such as volunteering at events and giving time to various organisations. Furthermore, they organized workshops and programs on financial wellness, healthy lifestyles, and mental health for their members’ benefit. Furthermore, it encourages community members to join initiatives created by this organisation in order to achieve its goals; eventually expanding partnerships with new organizations while building on its legacy of community contributions.